Specialist companies. A specialist crowd.
Waxstock is a retail and trade event, open to the general public, and split about 70/30 consumer/trade in terms of focus and attendance. We encourage direct sales to the general public as well as product display/demonstration and trade networking. Indeed, it is the biggest detailing shopping event of the year - an event to outshine Black Friday that will now take place over 2 DAYS in 2023.
Manufacturers and Distributors
Waxstock is Europe’s largest gathering of specialist car care manufacturers at a single event, with 100+ brands represented every year. From small independent companies to huge bluechip brands, local companies to those from the other side of the world, representatives of almost every type of car care product and accessory will be at the show. Visitors can watch demos, get specialist product advice and take advantage of exclusive show deals. Attendance is invariably 3000-4000+ visitors (and growing!), with many coming from Europe or beyond. All are car care enthusiasts and they often spend hundreds of pounds per head (making multiple trips to load up their cars...). In other words, they are a discerning car care audience of the highest quality.
Traders typically report high revenues with many commenting that it was the ‘best one day show’ they have ever done from a financial perspective (even against much larger, more established events). Eight times more daily revenue than at Goodwood FoS, the largest car show in the UK? It happened to one of our traders.
What's more, week long global trade events like Automechanika or SEMA can be prohibitively expensive to attend in terms of overall costs due to their location and extended opening times; Waxstock allows two days of condensed activity at an affordable venue that has great transport links within the UK and can be reached easily by international visitors with good connections from London etc.
Trade stands are reasonably priced and can be ordered as space only or shell. Contact trade at waxstock dot com for a booking form.
Retailers, Traders and Specialists
The sheer variety of car care trade stands gives Waxstock a unique feel. As well as the biggest names in car care retail, you might spot specialist insurance brokers, garage flooring, specialist lighting and charity stalls laden with detailing gear. Every stand is car care focused – we won’t allow Waxstock to turn into ‘just another’ car show with the usual selection of traders seen at every motoring event.
And just when you think that retail stands selling similar products may struggle to turn a profit, remember that it’s a shopping pilgrimage for detailing enthusiasts that only happens once a year. Some customers spend £300-£400 per head, and email shopping lists in advance of attendance to ensure that they don’t miss out on show offers.
Competitive show deals ensure a great couple of days of trading – with few of the costs associated with three, four or five day shows (hotels, van hire, staff food etc).
What’s more, set up and breakdown are as quick and easy as we can make it, and rain can never spoil the day (in fact, it may even encourage customers to spend more time inside the hall).
Pro Valeters and Detailers
If you are a professional valeter or detailer, Waxstock is an annual pilgrimage - Saturday night is a chance to catch up with friends and colleagues (often until the early hours), and with two open days you can take the stress out of fitting it all in. Saturday AND Sunday will now be your opportunity to try new products, meet suppliers and stock up on detailing gear.
For more information about taking a trade stand, sponsorship opportunities or attending the trade dinner. please use the contact form.